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The "Portugal em Direto" program, which airs daily on RTP (Portuguese public television), visited the Maxipet factory in Ferreira do Zêzere, highlighting the investment made in high-tech equipment for the production of the best national pet food. It is an innovative project that aims to capture 60% of the national market for premium and super premium pet food, at a time when 50% of the consumed pet food is imported, mostly from Spain.