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Discover why choosing dye-free pet food is a more conscious, economical, and sustainable choice.
The use of colorants in pet food serves only one purpose: to add color to the product. This addition does not change the nutritional value, taste, or aroma of the food. Natural food for dogs and cats, without visual additives, provides exactly the same nutritional benefits as colored food.
The difference lies in the impact: artificial or natural colorants require manufacturing, transport, and preservation processes that significantly increase the ecological footprint and the final price of the product.
Moreover, animals do not care about the color of their food — that perception is uniquely human. For your pet, what truly matters is the quality of natural ingredients and nutritional balance.
Why choose dye-free pet food?
Eliminates unnecessary additives; Maintains the same nutritional profile; Reduces environmental impact; It’s a more economical and sustainable choice.
The only difference between “Adult Dog” and “Adult Dog Mix” is precisely the presence of colorants:
Adult Dog – dye-free Adult Dog Mix – contains colorants
Colorants don’t nourish.
Let’s eliminate colorants from pet food together.
Join this movement with us and choose dye-free pet food — for them, for us, for the planet.